The Lemonjuice Team

About Alex

Alex is the Founder and CEO of Lemonjuice Capital and Solutions, which was established to help timeshare owners and associations realize the true value and best governance of their properties. He is a seasoned business leader and entrepreneur. Alex is experienced in commercial real estate and mortgage management, venture capital, mergers and acquisitions, government-sponsored investment funds, and the energy sector. He co-founded a power company that operates power plants around the world and grew from five to over 1,400 employees.

About Scott

Scott has 40 years of executive experience in project planning, development, marketing, and finance. As Executive VP and COO of Lemonjuice Solutions, he oversees corporate and resort operations and develops strategic management plans to enhance long-term resort sustainability. An active member of the American Resort Development Association (ARDA), Scott has held leadership roles, including co-chairing the Legislative and Regulatory Oversight Committee and chairing ARDA’s International Timeshare Foundation Thinktank series. He is a strong advocate for consumer rights and industry legislation.

About Jan

Jan has 30 years of experience in the vacation ownership and resort timeshare industry. At Interval International, she held leadership roles focused on driving growth and revenue, working closely with developers on all aspects of the development process, from design to operations. A skilled communicator and consensus builder, Jan has been active in ARDA for 30 years and TBMA since 2010, supporting consumer protections, board education, and legislative advocacy.

About Richard

Richard is a partner, broker, and manager at Cunningham Property Management Corp. A Miami University graduate with honors, he launched his career in vacation ownership and now oversees eight resorts along Florida’s Gulf Coast. With hands-on experience in resort operations and a CAM license, Richard ensures his resorts consistently earn top industry awards. He also serves on the local Chamber of Commerce Board of Directors.

About Jeff

Jeff has nearly 40 years of experience in the hospitality and leisure industry, His background includes all aspects of timeshare and whole-ownership property management. Jeff He has held leadership roles at major organizations where he served over 300,000 timeshare owners. Jeff also held executive roles at Vacation Innovations before joining the American Resort Coalition. An active industry participant, Jeff is a longtime ARDA member. He is also a board member of SKAL Orlando, an international association of travel industry executives.

About Richard

Richard is a results-oriented businessman and licensed attorney in Rhode Island and Massachusetts. With more than 40 years of experience in acquiring, developing, marketing, selling, and operating complex real properties and companies, he oversees Lemonjuice’s legal department. Richard’s experience includes strategy, risk mitigation, dispute resolution, and legal consulting and compliance services.

About Elizabeth

Elizabeth is the Vice President of Human Resources for Lemonjuice Solutions, developing impactful business solutions aligned with HR strategies. Known for adaptability and a people-first approach, she excels in decision-making, team development, time management, and upholding high performance standards.

About Miisha

Miisha joined Lemonjuice Solutions in 2022 as Executive Assistant to the Executive Leadership Team, helping them achieve their organizational goals. Since coming on board, she has streamlined the administrative processes, enabling executives to focus on the high-level priorities. Prior to Lemonjuice, she had 19 years of property management experience in New England and New York before moving to Florida where she managed HOA’s and still holds a Florida CAM license. Outside of Lemonjuice, she enjoys travel, writing, water activities, and spending quality time with family and friends.

About Mike

Mike supports Lemonjuice’s resort maintenance teams, ensuring adherence to operating standards and the upkeep of buildings, equipment, and amenities. He works with project and resort managers to meet operational and renovation goals. Before Lemonjuice, Mike served as Wicomico County’s Deputy Director of Administration and Facilities Director, following a career in law enforcement with the Wicomico County Sheriff’s Office.

About Kris

Kris Johnson is a Vice President of Resorts Reimagined, based in Atlanta, Georgia, where he leads strategic, results-driven initiatives that support property transformation and investor success. With 17 years of experience spanning technology, marketing, and real estate, he brings a practical, solutions-oriented approach to complex projects. Kris is a certified Project Management Professional (PMP) and PMP-ACP.

About Brian

Brian is a Vice President of Resorts Reimagined based out of Myrtle Beach, SC. He has a degree in Project Management from Cornell University and has over 15 years of hospitality experience, primarily in Resort Operations in the Myrtle Beach market. He is currently focused on reimagination projects on the West Coast.

About David

David is a Project Manager at Lemonjuice Solutions with 10+ years of experience leading initiatives across vacation ownership, hospitality, financial services, and technology. Previously at Holiday Inn Club Vacations, he managed large-scale programs, including a $250M annual HOA billing operation and transitions impacting 180,000+ members.

He holds a Business Administration degree from the University of Florida and enjoys traveling, photography, and spending time with friends and family.

About Lina

Lina Rocha-Perez is the Vice President of Resorts Reimagined at Lemonjuice Capital Solutions, where she leads the transformation of legacy timeshare and common ownership properties. She holds a Bachelor of Science in Business Administration and brings 17+ years of experience in complex property redevelopment, title remediation, and legal restructuring. Lina drives multimillion-dollar projects that restore value and long-term sustainability for owners and stakeholders. She is also a leader in process innovation, leveraging AI and operational strategies to modernize resort repositioning. 

About Aubrey

Aubrey Vaczi, Vice President of Operations, brings extensive experience in business management and coastal resort operations. A Florida native, she has held roles as resort manager, regional manager, and director of operations, gaining expertise in property management, business development, and rental marketing. Known for her commitment to integrity and innovation, Aubrey excels at adapting to market trends and fostering a collaborative work environment.

About Jarvis

Jarvis Phillips, Director of Owner Support at Lemonjuice Capital Solutions since September 2022, brings over 25 years of call center experience. He excels in recruiting, training, and managing teams, as well as improving call performance and quality assurance. Jarvis’s career spans roles in customer service, compliance, and training at major organizations. Outside of work, he enjoys baking, singing, and spending time with his wife and two daughters.

About Amy

Amy joined the Lemonjuice Business Development Department in 2023 as Creative Services Manager. With a background in photography and marketing, she manages web and graphic design projects, marketing strategy, digital and print marketing campaigns, and social media for multiple departments. In her free time she enjoys pilates, playing the piano, and spending time with friends and family.

About Lee

Lee has nearly 35 years experience in the vacation ownership and resort timeshare industry. At RCI, he held leadership roles focused on driving customer fulfillment and retention satisfaction. As a skilled communicator and longtime member of ARDA, Lee has supported developers as well as HOA’s on all aspects of their business – from sales to operations to providing quality improvement direction and training. Lee is also a member of ARDA-ROC/TBMA and holds a Florida Real Estate license.

About Amy

With 20 years of experience in the timeshare industry and a degree in Travel & Hospitality Management, Amy is a seasoned leader and subject matter expert. She joined Lemonjuice in 2024 after nearly two decades in exchange operations, bringing a passion for team building, data-driven decision-making, and process improvement. Known for her clear, consistent communication and talent for building strong relationships across teams and stakeholders, she thrives on driving meaningful change. Outside of work, she enjoys exploring new destinations, learning about different cultures, and advocating for the autistic community.

About Thomas

Thomas joined Lemonjuice in 2022 as our Technical Implementation Manager and oversees Technical Operations. After serving 5 years in the US Army, he earned an MBA from Rollins College in 2020 and a Master’s in Data Analytics from Nova Southeastern University the following year. He is also a certified Black Belt in Lean Six Sigma and is very passionate about process improvement and the role of new technologies that drive efficiency.