Welcome to ARDA 2026

Questions? Email solutions@lemonjuice.com

Lemonjuice Solutions

Welcome to ARDA 2026

THE LEMONJUICE DIFFERENCE

Smart, Strategic, Sustainable Solutions

Our mission is to build sustainability in common ownership communities.

Common ownership communities include timeshare resorts, condominiums, cooperatives, and homeowner associations. We combine investment capital with expertise in governance, strategic management, and real estate to revitalize properties and maximize value for all stakeholders. We’re more than a management company — we’re a solutions company.

Alex Krakovsky
Founder & CEO

Jeff Ingram
Sr. VP of Real Estate Redevelopment

Repositioning for Relevance: Real World Turnaround Case Studies

Repositioning a legacy resort property requires more than upgrades — it demands a fundamental shift in vision, financial strategy, and stakeholder alignment. In this interactive conversation, Jeff and Alex (or Jeff and Jan) will walk through real-world repositioning case studies including Yachtsman, Palm Beach Resort & Beach Club, and Beach House. Through a candid discussion, they’ll explore what triggered the need for change, the financial and operational challenges faced, how stakeholder alignment was achieved, and the measurable outcomes that followed. Attendees will gain practical insight into navigating aging infrastructure, capital constraints, board dynamics, and market repositioning.

This session will leave time for audience questions and shared experiences, creating an open dialogue about the risks, realities, and rewards of strategic repositioning in today’s resort environment.

R Scott MacGregor
Executive Vice President & COO

scott.macgregor@lemonjuice.com
321-236-6663

Risk Ready: Smarter Strategies for Stronger Communities

Effective risk management is foundational to the long-term health and stability of resort and HOA communities. In this express talk, Scott MacGregor will explore how boards and management teams can better identify, assess, and proactively manage financial, operational, and governance risks before they become costly problems. Drawing on deep experience in association oversight and asset strategy, Scott will share practical insights to help leaders strengthen decision-making, protect owner value, and build resilient communities prepared for an evolving regulatory and economic landscape.

We are thrilled to have Lemonjuice back! We left them four years ago and although it was mistake, we learn from them and move forward. When I went to Scott and Alex about coming back, they were very welcoming. You guys are doing a great job and helping us tremendously.

Paula, Florida

Through Lemonjuice, Pinecrest Townhomes was able to keep its doors open and operating. They steadied the resort by seeing it through a restructure through its Resorts Reminagined program. Our former owners received money for their timeshares and were ecstatic to do so. I’ve heard from numerous former owners about how happy and surprised they were with distribution and their share of the sale.

Bill, Tennessee

Lemonjuice Solutions was truly our “light at the end of the tunnel,” and we will be forever grateful for their talent, expertise, and skill in maneuvering the very complex and emotional pathway of timeshare dissolution.

Faye, South Carolina

I just want to thank the professionals, employees and the volunteers who have worked so hard to get us to this point. This could have become a money pit for all of us. Thank you again for all your efforts!!!

Keith & Mariann, North Carolina

Lemonjuice has been great to work with and while we had some tough decision to make, we are delighted that we’ve reached this milestone. We are offering our owners a way to continue their traditions at Egrets Pointe if they choose or a way to exit gracefully and with dignity.

Ron, South Carolina

Thanks are not enough for everything Alex, Jeff and all those who worked behind the scenes for many many years to keep us vacationing as long as we were and for seeing the best return on investment outcome.  Thanks also to all the employees who cared for us for many years!

Marshall & Johnna, North Carolina

In addition to listening to the Board’s concerns and feedback during the regularly scheduled Board meetings, Lemonjuice solicits and responds to Board concerns…I am very pleased with the service we receive from Lemonjuice Solutions. They present us, as Board Members, all of the information and assistance we need to keep Caloosa Cove a viable, enjoyable resort.

Dave, Florida

…clearly the best course of action. A lot of good information regarding unsold weeks and those in arrears. I pray the rest of your work goes well as you and Lemonjuice finish the job. Congratulations and thank you for the hard work!!!

Max, Arizona

Having not personally chosen to say ‘goodbye’, I do appreciate what Lemonjuice has done to give us former owners a few options and am confident I have made the right choice… Thanks again for helping a little bit extra so I could have a smooth transition.

Louanne, Arizona

When Lemonjuice says “owners first,” they mean it. They keep their promises, maintain their professionalism, and deliver results.

Bobby, North Carolina

Unlike others, Lemonjuice didn’t push a one-size-fits-all plan. They listened, collaborated, and helped us do right by our owners.

Archie, Tennessee

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